At Trade Republic, if it was marketing and it had words, I likely wrote them. As the Creative Team’s copywriter, I worked on everything from hard-hitting paid ads and conversion-focused newsletters to our organic Instagram feed.
The company's relentless focus on performance taught me to write copy that didn't just sound good, but actively drove results. Turns out, you can get massive engagement on educational finance content—not just with a wildly popular Advent calendar. Who knew?
Years active:
2021-2023: Senior Creative Copy & Concept
Credits:
Art Direction & Design: Carolina Boelsen, Agnieszka Diesing, Lee Miller, Enxh Shehi
Creative Direction: Anina Wäsche, Nicolau Attalah
Social Media Management: Dilara Karakaya, Nadine Ahya
Brand Management: John Hein, Lara Heußner
Copywriting: Anne Strandt