For re-commerce leader rebuy, I crafted a memorable tone of voice, designed to position both the brand and refurbished products as the ultimate best choice. Statement headlines and straightforward captions have brought it to life–essentially saying:
iPhone upgrade? Hell, yes. Paying for it? F***, no.
Our new creative approach proved effective, with the top-performing ads achieving a Return On Ad Spend (ROAS) of 11 to 13. This means for every €1 invested in the ad, it generated over €11 in sales.
Years active:
2025: Freelance Copywriter & Conceptor
Credits:
Head of Brand: Laura Dehn
Brand Management: Julieta Romeo Güeto
Art Direction & Design: Dan Braga, Ruzica Jurkic, Sven Herkt, Armel Bellec, Tomas Clarkson
Strategy Consulting: Anna-Stephanie Gurt
Copy & Concept: Anne Strandt